Hyperlink
A clickable element in digital content that navigates users to another page or resource.
Definition
A hyperlink (commonly called a link) is a clickable reference in digital content that takes users to another location — another page on the same site (internal link), a page on a different site (external link), a specific section of the same page (anchor link), or a downloadable file. In HTML, hyperlinks are created with the anchor tag: <a href='URL'>link text</a>. The visible text of a hyperlink is called anchor text.
Why It Matters
Hyperlinks are the fundamental connective tissue of the web. For SEO, internal hyperlinks distribute authority between pages and help search engines discover and crawl all content. External hyperlinks to authoritative sources add credibility to content. The anchor text of hyperlinks carries keyword signals to both users and search engines. A well-linked content ecosystem significantly improves both user experience and search engine indexing.