Glossary
Internal Linking
Hyperlinks that connect one page of a website to another page on the same website.
Definition
Internal linking is the practice of adding hyperlinks within your content that point to other pages on the same website. Internal links help users navigate your site, distribute link equity between pages, and help search engine crawlers discover and index content.
Why It Matters
Internal links tell Google which pages are most important on your site and how they relate to each other. Internal linking also keeps visitors on your site longer by surfacing relevant content and guiding readers through a logical content journey.
Examples
Glossary to toolA glossary page on 'keyword density' links to the Keyword Density Checker tool
Blog post to blog postAn article on 'SEO writing' links to a deeper post on 'how to write title tags'
Pillar to clusterAn SEO guide pillar page links to each of its 10 cluster articles
Common Mistakes
Using generic anchor text like 'click here'.
Over-linking — adding so many internal links that the page becomes cluttered.
Orphan pages — pages that have no internal links pointing to them.
Not linking newer content back to older relevant pages.