Glossary

Meta Title

Another name for the title tag — the HTML element defining a page's title in search results.

Definition

Meta title is an informal synonym for the title tag — the HTML element that defines the official title of a web page as it appears in browser tabs, Google search results, and social media link previews. While 'title tag' is the technically accurate term, 'meta title' is widely used in the SEO and content industry to refer to the same element. It should include the primary keyword and be 50–60 characters long.

Why It Matters

The meta title (title tag) is one of the most powerful on-page SEO elements. It directly influences how Google understands and ranks a page, and it determines the clickable headline searchers see in the SERP. A well-crafted meta title increases organic click-through rates, which sends positive signals back to Google about the page's relevance.

Examples

Meta title in SERPThe blue clickable headline 'Free Word Counter — Count Words Instantly | TextWizardTools' displayed in Google results

HTML<title>Keyword Density Checker — Free SEO Tool</title>

Common Mistakes

Exceeding 60 characters — Google truncates longer titles with an ellipsis.

Using the same meta title across multiple pages.

Writing titles for search engines rather than for human readers.

Forgetting to include the primary keyword near the beginning of the title.

Related Tools

Title Tag Length Checker

Ensure your SEO title tag is the perfect length for Google.

Character Counter

Count characters with and without spaces instantly.

Keyword Density Checker

Analyze keyword frequency and density for SEO.

Related Terms

Title Tag

The HTML element that sets the clickable headline for a page in search results.

Meta Description

An HTML attribute that summarizes a web page's content for search engines.

On-Page SEO

The practice of optimizing individual web pages to rank higher in search results.

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